Privacy policy

Last updated: July 22, 2026

Vellori is responsible for this store and website, including all related information, content, features, tools, products, and services, with the objective of providing you, the customer, with a personalized shopping experience (the “Services”).

Vellori is powered by technology that enables us to make the Services available to you. This Privacy Policy describes how we collect, use, and share your personal information when you visit, use, or make a purchase or other transaction through the Services, or otherwise communicate with us. In the event of a conflict between our Terms of Service and this Privacy Policy, the provisions of this Privacy Policy shall govern with respect to the collection, processing, and sharing of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand how your information is collected, used, and shared, as described herein.

Personal information we collect or process

When we use the term "personal information," we are referring to information that identifies or can be associated with you or another individual. Personal information does not include data collected anonymously or de-identified such that it cannot identify or be associated with you. We may collect or process the following categories of personal information, including inferences drawn from this information, depending on how you interact with the Services, where you reside, and as permitted or required by applicable law:

  • Contact information including your name, address, billing address, shipping address, phone number, and email.

  • Financial information including credit card, debit card, and financial account numbers, payment card information, bank account details, transaction information, payment method, receipts, and other payment-related information.

  • Account information including your username, password, security questions, preferences, and settings.

  • Transaction information including items you view, add to cart, add to wishlist, purchase, return, exchange, or cancel, as well as your past transactions.

  • Communications with us including information you provide when communicating with us, such as when reaching out to customer support.

  • Device information including device, browser, or network connection information, your IP address, or other unique identifiers.

  • Usage information including information about your interaction with the Services, such as how and when you access or browse any of them.

Sources of personal information

We may collect personal information in the following ways:

  • Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide your personal information.

  • Automatically through the Services including from your device when you use our products or services or visit our websites, and through cookies or similar technologies.

  • From our service providers including when we engage them to enable certain technologies and when they collect or process your personal information on our behalf.

  • From our partners or third parties.

How we use your personal information

Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:

  • Providing, personalizing, and improving the Services. We use your personal information to provide Services to you, which includes fulfilling the contract, processing your payments and orders, remembering your preferences and items of interest, sending account-related notifications, processing purchases, returns, exchanges, or other transactions, creating, maintaining, and managing your account, arranging order shipping, facilitating returns and exchanges, allowing you to post reviews, and providing a personalized shopping experience, such as recommending products related to your purchases. This may include using your personal information to customize and improve the Services.

  • Marketing and advertising. We use your personal information for marketing and promotional purposes, such as sending promotional, advertising, and marketing communications by email, text message, or mail, as well as displaying online advertisements for products or services, both on our Services and on other websites, including based on items you have purchased, added to cart, or other activities performed on the Services.

  • Security and fraud prevention. We use your personal information to authenticate your account, ensure a safe shopping and payment experience, detect, investigate, or take action regarding potential fraudulent, illegal, unsafe, or malicious activity, protect public safety, and maintain the security of our services. If you choose to use the Services and create an account, you are responsible for keeping your login credentials secure. For your safety, avoid sharing your username, password, or any access information with others.

  • Communications with you. We use your personal information to provide customer support, respond to your inquiries, provide efficient services, and maintain our business relationship with you.

  • Legal reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in potential or actual civil legal proceedings or other legal disputes, as well as to enforce or investigate potential violations of our terms or policies.

How we share your personal information

In certain circumstances, we may share your personal information with third parties for legitimate purposes, as set forth in this Privacy Policy. These circumstances include:

  • With Shopify, manufacturers, and other partners who perform services on our behalf (such as IT management, payment processing, data analytics, customer support, cloud storage, order fulfillment, and shipping).

  • With business and marketing partners to provide marketing and advertising services to you. For example, we use Shopify to enable personalized advertising with third-party services based on your online activity across different merchants and websites. Our business and marketing partners will use your information according to their own privacy policy notices. Depending on your location, you may have the right to request that we do not share your information to display personalized ads and marketing actions based on your online activity across different sites and merchants. You can request that your data not be used for these purposes here.

  • When you authorize, request, or consent to the sharing of certain information with third parties, for example, for product shipping or when using social media widgets or login integrations.

  • With our affiliates or other companies within the same corporate group.

  • In connection with business transactions, such as mergers or bankruptcies, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce current terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or third parties.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services to provide and improve the Services for you. Information you submit to the Services will be transmitted and shared with Shopify, as well as with third parties that may be located in countries other than your country of residence, to provide and improve the Services for you. In addition, to help protect, expand, and improve our business, we use certain advanced Shopify features that incorporate data and information obtained from your interactions with our store, other merchants, and Shopify itself. To provide these enhanced features, Shopify may use personal information collected about your interactions with our store, other merchants, and Shopify. In these cases, Shopify is responsible for processing this personal information, including responding to your requests regarding the exercise of your rights concerning the use of this information for these purposes. To learn more about how Shopify uses your personal information and what rights you may have, please visit Shopify's Consumer Privacy Policy. Depending on your location, you can exercise certain rights regarding your personal information here [Link to Shopify Privacy Policy].

Third-party websites and links

The Services may contain links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with or controlled by us, we recommend that you review the privacy and security policies, as well as the terms and conditions, of those third parties. We do not guarantee and are not responsible for the privacy or security practices of these sites, including the accuracy, completeness, or reliability of the information they provide. Information you share in public or semi-public environments, such as third-party social networks, may also be viewable by other users of the Services and/or those platforms, without any limitation on use by us or third parties. The inclusion of these links on the Services does not, in itself, imply any endorsement of the content of these platforms or their owners and operators, unless expressly stated otherwise in the Services.

 

Children's information

The Services are not intended for use by children, and we do not knowingly collect any personal information from minors as defined by applicable law in your jurisdiction. If you are a parent or legal guardian of a child who has shared personal information with us, you may contact us using the channels listed below to request the deletion of that data. As of the effective date of this Privacy Policy, we have no actual knowledge that we "share" or "sell" (as defined by applicable law) personal information of individuals under 16 years of age.

 

Security and retention of your information

While we adopt appropriate security measures to protect your personal information, no system is completely foolproof. Therefore, we cannot guarantee "absolute security." Furthermore, data transmitted to us may not be protected in transit. For this reason, we recommend that you avoid sending sensitive or confidential information through unsecure means.

The period for which we retain your personal information may vary based on several factors, including the need to keep your account active, provide the Services, comply with legal obligations, resolve disputes, or enforce applicable agreements and policies.

Your rights and choices

Depending on your location, you may have some or all of the rights listed below regarding your personal information. However, these rights are not absolute, may apply only under certain circumstances, and in some cases, Shopify may refuse the request as permitted by law.

  • Right of access/know. You may have the right to request access to the personal information we hold about you.

  • Right to deletion. You may have the right to request that we delete personal information we hold about you.

  • Right to correction. You may have the right to request the correction of inaccurate personal information we maintain about you.

  • Right to portability. You may have the right to receive a copy of your personal information and request that it be transferred to a third party, under certain circumstances and with some exceptions.

  • Right to opt out of the sale or sharing for targeted advertising purposes. Depending on your location, you may have the right to opt out of the "sale" or "sharing" of your personal information, as well as the right to object to the use of your information for purposes considered "targeted advertising," as defined by applicable privacy laws. You can request that your data not be used for these purposes here. If you access our website with the "Global Privacy Control" preference signal enabled on your browser, and depending on your location, we will automatically treat this as an opt-out request for the device and browser used to access the site. If we can link that device to a Shopify account, we will apply the request to the account as well. To learn more about "Global Privacy Control," visit https://globalprivacycontrol.org/. Other than Global Privacy Control, we currently do not recognize other "Do Not Track" signals that may be sent by your browser or device.

  • Managing communication preferences. We may send promotional emails to you, and you can opt out at any time by using the unsubscribe option available in the emails themselves. Even if you opt out of promotional communications, we may still send non-promotional messages, such as notifications about your account or orders placed.

You may exercise any of these rights directly through the Services, where available, or by contacting us at the contact details provided below. To learn more about how Shopify uses your personal information and what rights you may have, including those related to data processing done by Shopify, visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. You may need to verify your identity before we process your requests, as permitted or required by applicable law. Subject to applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting a request made by an agent, we will require proof of authorization to act on your behalf. We may also request that you confirm your identity directly with us. We will respond to the request within the timeframe required by applicable law.

Complaints

If you have any complaints about how we process your personal information, please contact us using the details provided below. Depending on your location, you may have the right to appeal our decision by contacting us again through the same channels, or to lodge a complaint directly with your local data protection authority.

International transfers

It is possible that your personal information may be transferred, stored, and processed outside the country in which you reside.

If we transfer your personal information outside the European Economic Area or the United Kingdom, we will use recognized transfer mechanisms, such as the European Commission's Standard Contractual Clauses or equivalent contracts issued by the relevant UK authority, as applicable, unless the transfer is made to a country deemed to provide an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised version of this Privacy Policy on this website, update the "Last updated" date, and provide notice as required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, please contact us by phone or email at contact@tryvellori.com.